Project Brief

Niagara Greenhouse Equipment approached me to modernize their outdated website and improve the way their extensive product line was presented online. The goal was to create a cleaner, more intuitive digital experience while also refreshing key brand elements. The project included a full website redesign, improved product organization, and the creation of new logos for their Blue Diamond product line.

Website Design

Through detailed discussions with the Niagara Greenhouse Equipment team, I gained a clear understanding of their vision for a more modern and user‑friendly online presence. The new design features a logical, streamlined navigation structure and a refreshed visual palette inspired by natural colours in a nod to the greenhouse and horticultural industry. I also reorganized the product listings to make it significantly easier for customers to browse available items and identify products currently for sale.

Responsive Layout

The website was built with a fully responsive layout to ensure a seamless experience across all devices. Whether viewed on a laptop, tablet, or mobile phone, every page adapts smoothly to maintain clarity, usability, and visual consistency.

Graphic Design

As part of the rebrand, I created new logos for the company’s Blue Diamond floral cart line. These logos were designed to provide immediate recognition and strengthen the identity of this product category. I presented five unique logo concepts during the design phase, giving the client a range of creative directions before finalizing the chosen design.

E-Commerce and Platform Consultation

In addition to the design and branding work, I consulted with the client to evaluate the best platform for their unique e‑commerce needs. We reviewed several options, including WordPress, Shopify and others and assessed each for scalability, ease of management and long‑term suitability. After careful consideration, we determined that remaining within the Shopify ecosystem was the most effective solution for their business.